Photographer Marius Knieling showcases Thomas Müller, Manuel Neuer, Jule Brand, Florian Wirtz and more in the new 125-year DFB anniversary jersey with a flair that truly convinces us that fashion and soccer can be seamlessly united.

We are excited to welcome a new talent in our roster. Arrigo Reuss got inspired by the raw energy of London’s citizen and soon launched his career by crafting authentic stories with humor and a pinch of emotional depth.

His talent for making quite bizarre situations feel relatable has people captivated. Bringing the audience a smile on their face after watching his films is what makes Arrigo’s work so special to us. From directing music videos to commercials, Reuss has worked for companies such as DFB, Kleinanzeigen and Deutsche Bahn. His work feels spontaneous and alive, as he strives to capture the true essence of his subjects.

Welcome Arrigo! Thrilled for all the great work ahead.

Our photographer Maximilian Baier portraits renowned celebrities for Armani Beauty in Berlin.

DER, DER, DERTOUR. Together with Scholz & Friends, we created these 3 films for DERTOUR that are screaming vacation vibes. Honestly, we’ve lost count of how many times we’ve been singing that jingle lately! Huge thanks to everyone who was involved in bringing this to life!

We’re thrilled to welcome Tatjana Wenig, a powerhouse filmmaker with a bold, fresh style rooted in pop culture and honed in Munich’s creative scene. Tatjana’s career took off in the booming music video world, where she directed over 150 videos for major artists like Nina Chuba, Shirin David and David Guetta, plus campaigns for Adidas, Highsnobiety, and Mercedes-Benz.

But there’s more:
A champion for diversity, Tatjana launched FEMALE FORCE in 2021 to amplify women’s roles across production. Her commitment to female-led crews shines in her work constantly. We can’t be excited enough, welcome aboard!